To serve God and Wal-Mart: the making of Christian free enterprise

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Publisher:
Harvard University Press,
Pub. Date:
2009.
Language:
English
Description
In the decades after World War II, evangelical Christianity nourished America¿s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world¿s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. This extraordinary biography of Wal-Mart¿s world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.
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ISBN:
9780674033221
9780674054295
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Grouped Work IDc0d64e51-ca51-ada5-809e-08f115f2f414
Grouping Titleto serve god and wal mart the making of christian free enterprise
Grouping Authormoreton bethany
Grouping Categorybook
Last Grouping Update2020-01-08 01:17:00AM
Last Indexed2020-01-22 04:11:37AM

Solr Details

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subject_facet
BUSINESS & ECONOMICS -- Industries -- Retailing
BUSINESS & ECONOMICS -- Marketing -- Direct
BUSINESS & ECONOMICS / Economic History
Business -- Religious aspects -- Christianity
Discount houses (Retail trade)
Discount houses (Retail trade) -- United States
Electronic books
Free enterprise -- Religious aspects -- Christianity
Marktwirtschaft
Religion
TRAVEL -- Shopping
United States
Wal-Mart (Firm)
Wal-Mart Stores
title_displayTo serve God and Wal-Mart : the making of Christian free enterprise
title_fullTo serve God and Wal-Mart : the making of Christian free enterprise / Bethany Moreton
To serve God and Wal-Mart [electronic resource] : the making of Christian free enterprise / Bethany Moreton
title_shortTo serve God and Wal-Mart
title_subthe making of Christian free enterprise
topic_facetBUSINESS & ECONOMICS
BUSINESS & ECONOMICS / Economic History
Business
Christianity
Direct
Discount houses (Retail trade)
Free enterprise
Industries
Marketing
Marktwirtschaft
Religion
Religious aspects
Retailing
Shopping
TRAVEL