To serve God and Wal-Mart: the making of Christian free enterprise

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Publisher:
Harvard University Press,
Pub. Date:
2009.
Language:
English
Description
In the decades after World War II, evangelical Christianity nourished America¿s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world¿s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. This extraordinary biography of Wal-Mart¿s world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.
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ISBN:
9780674033221
9780674054295
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Grouped Work ID c0d64e51-ca51-ada5-809e-08f115f2f414
Grouping Title to serve god and wal mart the making of christian free enterprise
Grouping Author moreton bethany
Grouping Category book
Last Grouping Update 2019-05-08 03:13:50AM
Last Indexed 2019-05-22 05:17:15AM

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subject_facet , BUSINESS & ECONOMICS -- Industries -- Retailing, BUSINESS & ECONOMICS -- Marketing -- Direct, Business -- Religious aspects -- Christianity, Discount houses (Retail trade), Discount houses (Retail trade) -- United States, Electronic books, Free enterprise -- Religious aspects -- Christianity, Marktwirtschaft, Religion, TRAVEL -- Shopping, United States, Wal-Mart (Firm), Wal-Mart Stores
title_display To serve God and Wal-Mart : the making of Christian free enterprise
title_full To serve God and Wal-Mart : the making of Christian free enterprise / Bethany Moreton, To serve God and Wal-Mart [electronic resource] : the making of Christian free enterprise / Bethany Moreton
title_short To serve God and Wal-Mart :
title_sub the making of Christian free enterprise
topic_facet BUSINESS & ECONOMICS, Business, Christianity, Direct, Discount houses (Retail trade), Free enterprise, Industries, Marketing, Marktwirtschaft, Religion, Religious aspects, Retailing, Shopping, TRAVEL