Grapevine: the new art of word-of-mouth marketing

Book Cover
Average Rating
Publisher:
Portfolio,
Pub. Date:
2005.
Language:
English
Description
Balter's company, BzzAgent, has grown exponentially in just a few years; it now coordinates an army of 75,000 volunteers who talk up products they genuinely love. The big lesson from BzzAgent's success is that companies don't need to win over experts to drive word of mouth, they just need to reach ordinary consumers. Grapevine teaches the skills BzzAgent has perfected to make them a leader in their field. The book also features many BzzAgent campaigns and is both a practical guide to generating word-of-mouth publicity and an inspiration.
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ISBN:
9781591841104
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Grouping Information

Grouped Work IDa447abc9-be46-e920-dfa3-52c81107f461
Grouping Titlegrapevine the new art of word of mouth marketing
Grouping Authorbalter dave
Grouping Categorybook
Last Grouping Update2020-01-04 01:21:46AM
Last Indexed2020-01-23 04:42:31AM

Solr Details

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auth_author2Butman, John.
authorBalter, Dave.
author2-roleButman, John.
author_displayBalter, Dave
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last_indexed2020-01-23T11:42:31.706Z
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literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_englewood659.13 BALTER, DAVE
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owning_location_englewoodEnglewood Public Library
primary_isbn9781591841104
publishDate2005
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b37394824BookBooksEnglishPortfolio, 2005.viii, 214 pages ; 26 cm.
recordtypegrouped_work
scoping_details_englewood
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b37394824.i74569120On ShelfOn Shelffalsetruetruefalsefalsetrue48, 49, 50, 46, 47
subject_facetViral marketing
Word-of-mouth advertising
title_displayGrapevine : the new art of word-of-mouth marketing
title_fullGrapevine : the new art of word-of-mouth marketing / Dave Balter and John Butman
title_shortGrapevine
title_subthe new art of word-of-mouth marketing
topic_facetViral marketing
Word-of-mouth advertising