The watercooler effect: a psychologist explores the extraordinary power of rumors

Book Cover
Average Rating
Publisher:
Avery,
Pub. Date:
[2008]
Language:
English
Description
A deeply revealing look at why we spread rumors, why we believe them, and how they affect our behavior. During the aftermath of Hurricane Katrina, rumors were flying about stranded residents shooting rescue workers. In New York City, the Brooklyn Bottling Groupas business was devastated by false rumors that its soda contained sterilizers. Psychologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows that the process that gave rise to these troubling rumors is fundamentally the same as a tete-a-tete around the company watercooler. Why are rumors a ubiquitous aspect of the human experiencea whether theyare about plots to wipe out the urban poor through sterilizers or a companyas plan to downsize? Armed with entertaining examples from all spheres of life, DiFonzo asserts that rumors are a window into both individual and group psychology. DiFonzo ultimately argues that rumors stem from our deeply rooted motivation to make sense of the world. As social beings, when confronted with an ambiguous or threatening situation, our response is to talk to one anotherawhether at the dinner table, on the Web, or around the watercooler.
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ISBN:
9781583333259
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Grouping Information

Grouped Work ID4c26a95b-da42-3147-d99f-153e1e168b5d
Grouping Titlewatercooler effect a psychologist explores the extraordinary power of rumors
Grouping Authordifonzo nicholas
Grouping Categorybook
Last Grouping Update2018-10-10 01:06:21AM
Last Indexed2019-12-05 05:14:07AM

Solr Details

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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b37458541BookBooksEnglishAvery, [2008]291 pages ; 24 cm.
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subject_facetRumor
Social psychology
title_displayThe watercooler effect : a psychologist explores the extraordinary power of rumors
title_fullThe watercooler effect : a psychologist explores the extraordinary power of rumors / Nicholas DiFonzo
title_shortThe watercooler effect
title_suba psychologist explores the extraordinary power of rumors
topic_facetRumor
Social psychology